Skip the Lines at Hype Hotel With a Mazda FastPass

Fifty-plus artists and DJs are performing at the Mazda + Hype Machine Hype Hotel during SXSW 2016, and if you're headed to the annual festival, you want want to miss out on any of them. Fortunately, with a Mazda FastPass, you won't have to.

Instead of waiting in line to see Health, Jack Garratt, Tunji Ige, Stormzy, Bob Moses, Hinds and more at the Hype Hotel, SXSW-goers will be able to win FastPasses that allow them to walk right in during all of the Hype Hotel sessions, courtesy of Mazda, the Official Auto Partner of SXSW. If you're headed to SXSW 2016, tweet the message "I want to #HypeON with #MazdaSXSW so I can skip the line at #HypeHotel!" and you could win one of the five Mazda FastPasses (for you and a guest) that will be given away for each session. Winners will be selected randomly through Twitter; for more details, visit Hypem.com.

In addition to the FastPass system, Mazda is making Hype Hotel even cooler this year with their exclusive projection and audio installations that will turn a Mazda car into a work of art, and a Spectrum Analyzer that will use LED lighting to curate color patterns to go along with background music. Mazda will also be sponsoring the Mazda Artist Lounge, where artists and bloggers can unwind, and the Mazda Studio, a space for artists to give intimate performances and provide in-person interviews.

Kacey Musgraves, Maren Morris, Lanco, Loretta Lynn, Whitney Rose, Bobby Bare Jr. and more country, folk, Americana, bluegrass and alt-country acts are scheduled to play during SXSW 2016. Additionally, Willie Nelson will host an event at his Luck, Texas, ranch, featuring Jenny Lewis, Lucius, Blitzen Trapper, Billy Joe Shaver, John Moreland, Nelson’s son Micah’s band Insects vs. Robots, Jack Ingram, Sam Outlaw, Jamie Lin Wilson, Daniel Romano, Ray Wylie Hubbard, the Black Lillies and many more.