The Wisconsin Great River Road National Scenic Byway has been awarded the designation as an “All American Road,” one of only 15 in the nation as determined by the U.S. Department of Transportation.

The U.S. Secretary of Transportation recognizes certain roads as National Scenic Byways or All American Roads based on their intrinsic qualities that include archaeological, cultural, historic, natural, recreational, and scenic qualities. In order to be considered a National Scenic Byway a road is determined by a panel of experts to have at least one of the intrinsic qualities and be often what is considered, “roads less traveled”. In order to reach the “All American Road” status, the drive must be a tourism attraction unto itself. With multiple intrinsic qualities and one-of-a-kind features that can be found nowhere else.

Wisconsin Great River Road (All American Road) – Covers 250 miles in Wisconsin and passes through 33 Mississippi River towns.

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