A staple Midwest grocery chain made a big announcement this week that will excite shoppers but also potentially make them question the future of a once-well-publicized partnership between the grocer and a restaurant franchise.

Hy-Vee made the announcement that it will be transitioning all its in-store restaurant locations across the Midwest to Hy-Vee Market Grille locations. The "Market Grille" namesake has been familiar to longtime shoppers of Hy-Vee for years. However, many "Market Grille" restaurants inside Hy-Vee stores went away after the company partnered with the Wahlburgers restaurant chain.

Photo Credit: Google Maps
Photo Credit: Google Maps
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Starting on February 4th, all Hy-Vee Market Grille restaurants will be offering a brand new breakfast menu. A new lunch and dinner menu will roll out later in the month, per a press release, which also revealed that the revamped menus will be bringing back fan favorites, such as:

  • Hy-Vee Market Grille burgers
  • BLT
  • Club sandwiches
  • Pork tenderloin sandwiches
  • Wings
  • Wontons

Hash browns are also coming back to the new breakfast menu, per the press release.

 

Hy-Vee apparently designed the new menus in order to offer a wider variety of choices for families, individuals, and breakfast groups, all while prioritizing lower prices. Other traditional breakfast items that will be on the menu include omelets, biscuits & gravity, pancakes, French toast, and breakfast burritos.

Market Grille locations will be open from 6 - 11am for breakfast and 11am - 8pm for lunch and dinner. Meanwhile, breakfast will be available from 6am - 2pm on weekends with a special brunch buffet offered at selection locations.

What's the Future of Wahlburgers at Hy-Vee?:

Wahlburgers, now open inside Hy-Vee on South Locust Street in Dubuque
Wahlburgers, now open inside Hy-Vee on South Locust Street in Dubuque
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The press release did not make clear the future of Wahlburgers, the Mark Wahlberg-owned chain restaurant that is inside many Hy-Vee stores across the country. I did find an article saying that the Wahlburgers location closed inside a Hy-Vee in Des Moines just a few months ago.

While nothing seems to be confirmed, it does add up that in order to make room for new Market Grille restaurants, Hy-Vee will have to close up many Wahlburgers restaurants.

Meanwhile, Hy-Vee will have a total of 221 Market Grille and Market Grille Express locations across the Midwest when all is said in done. Hy-Vee's transitions will begin this week. For more details, check out the press release on Hy-Vee's website.

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